Twitter Giveaway

Exciting news!

The pre-order for The Oaf Prince has only been up properly for about a day and a half and I already have five sales! ūüėÄ I am so delighted! I hope that it continues to sell at this speed.

But now that I am in, and being tempted by the slowly growing number of sales, its time to take the plunge. I can’t do this half way. I am going to go all in. Its now or never.

So on that dramatic note…

I am going to launch a twitter giveaway. Starting today, anyone who follows my twitter account and retweets a certain tweet will be entered for a chance to win a copy of the ebook for free.

It sounds simple when you say it like that, but I’ve never done this before.

To me this is incredibly overwhelming. Again, doubt gets to me. What if no one likes my page? Well, the answer to that is simple, if no one likes it, then no one gets a free copy. Easy as that. (Now I just need to repeat that to myself.)

Rules;

Upon looking up info for giveaways, I was surprised that there are so many tips and ‘rules’ on twitter giveaways. In the past, it seems like this technique¬†was more of a way to grow your twitter audience and that would be it. You then targeted those new followers¬†as your future audience. It goes beyond that now though. With SEO and the importance of twitter and the like to social advertising, these giveaways can give you that extra boost in various platforms. Who doesn’t want their product to go viral?

Ahem, it feels weird to talk about my book as a product. Like I am objectifying my characters somehow. Nemir, Soluc, I didn’t mean it!

BUT, right now, I am not the author, I am the marketer. I can say from experience that it is extremely hard to switch from being an artist to being a business person. Through hours of research online, it seems that marketing is an art all to its own. Learning it is taking a lot of hard work, but the payoff is that your art can then grow.

If having more sales, means that I can write more and work in my day job less, then I will do what I need to do to grow.

I know I am not alone here. That’s why I would like to keep note of my techniques and progress and hopefully help other writers out there when the time comes to publish, whether traditionally or self-published.

In this case, I am choosing to keep it simple and not bother with any other sites or programs that can take care of the details for you. There are many options out there but instead of wading through reviews for each one, I am going to try to embrace the power of hashtags and keywords.

Here is the tweet I am using.

Screenshot (14)

https://twitter.com/SiennaSway

Technique

My technique here was pretty simple, and easy to see. I wanted to make the story noticeable without using unnecessary characters. Twitter only allows 140 characters, so I left out any details of the book, left out my name and even left out the title. Instead, I put a link to the book. A cropped picture of the cover, reinforcing the giveaway and also giving a quick description of the book.

I used the rest of my available characters on hashtags. In my opinion #gayfiction is one of the most important ones that I used. That simple hashtag will (hopefully) stop people from retweeting and following, if its not their cup of tea. Remember, I am looking for an audience of readers who actually like my writing.

As you can see, in seven minutes, I already have 8 retweets/follows and one favourite.

Fingers crossed that it continues to go like this for the week that I am planning to run this giveaway! I will keep everyone posted.

In the meantime, if you would like to join in on the draw, please do! I’m planning to give five copies out on the 22nd!

Here’s the link:¬†https://twitter.com/SiennaSway

And if you want to read more about The Oaf Prince: http://amzn.to/1FauKWC

Thanks for the read!

-Sienna

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